Basic Growth Concepts
Getting Started – Doing the Right Things Right
"Work On The Business, Not In The Business"
This is the first six - session forum. The forum runs for a period of three months, two sessions per month, two hours each. Topics include the following:
 | Quick Start Kit – balancing your business; maximizing your time and resources |
| Defining your customer |
| Your Unique Selling Proposition (USP) |
| Developing the product/service |
| The Advisory Board |
| Establishing the business platform |
| Your Financial Dashboard |
Key questions to ask yourself about your business:
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What opportunities exist? |
| What threats exist? |
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Can you see growth in your industry? |
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Is it profitable? |
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Are supply and demand in balance? |
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How do you stand in relation to your competitors? |
It is at this first forum that a business model is introduced that will be used in all forum levels. This model requires an introspective look at:
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| External Realities: financial history of your industry, overall business environment, customer base |
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| Financial Targets: operation margins, cash flow, revenue growth, return on investment |
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| Internal Activities: strategy, operations, people, organization |