Sustainability
Taking it to the Next Level: Sustainable Growth
"Make It A Company"
The second six – session forum focuses on the sustainability of the growth
cycle. This forum runs for a period of three months, two sessions per month, two
hours each. Topics include the following:
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Expanding your market, products and services |
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Bringing in professional managers |
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Building management bench strength |
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Systematizing performance and operations |
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The Board of Directors |
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Expanding your financial dashboard |
Key questions to ask yourself at this juncture are:
 | What alternative growth directions should be considered? How
should they be pursued? |
 | What are our Key Results Areas (KRA’s)? A Key Result Area is an
area of business activity where the business must excel to meet
customer needs and beat the competition. Most organizations have 4
to 6 KRA’s. |
 | What competencies, in any form, are critical to sustaining our
competitive advantage in the marketplace? |
 | What are our critical skill sets? |
 | What are the company’s’ internal values? |
We examine the components of the business model introduced in the first forum
series, as it relates to this next step in the growth process. Each iteration of
the model provides benchmarks, milestones, and guidelines:
 | External Realities: overall
business environment |
 | Financial Targets: |
 | Internal Activities: strategy |
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